Trevor Pickett
Founder of Pickett*
1. What is your favourite
shop?
Goodbrey in Framlingham,
Suffolk antique and modern items of different
styles are put together
with a great eye.
2. Your favourite restaurant
and why?
Le Caprice and Cecconis.
Customer service in both is faultless, with attentive staff.
3. And your favourite
hotel?
I¹m not really a hotel
person, but liked the Ws in New York and Sydney, and
the Morrison, Dublin.
4. Where have you received
the best customer service?
Clive Darby at Richard James.
He has the ability to make me buy a key piece
I would normally shy away
from.
5. What do you dislike?
Sales assistants who lack
the ability and imaginationto create a sale.
6. Who or what has been
your biggest influence?
Diana Levene who created
N Peal.
7. Is beauty or function
more important?
Beauty wins as it is more
spiritually uplifting, inspiring and pleasing to the eye.
8. What do you do to
relax?
Ride my horses away
from my mobile phone.
9. Where would your ideal
holiday be?
A city probably European.
10. What is your favourite
item of clothing?
Gold acorn cufflinks by
Emma Willis, which she had especially made for me.
They go well with her delicious
shirts.
11. What is your favourite
fragrance?
L¹Artisan Parfumer¹s
Thé Pour Un Eté for day and Amber for evening, but
nobody can beat Jo Malone¹s
wonderful bath oil.
12. What is your ideal
watch?
The Jaeger-LeCoultre Reverso.
13. And your ideal car?
I have a 15-year-old hand-me-down
Saab, but secretly I dream of a 411 Bristol in navy.
14. Which luxury company
currently has the best ads?
Not desperately impressed
by any at the moment. Recent ones that made an
impression are the LV Art
of Travelling, Tanner Krolle¹s X-rays and the
Asprey black and white ones.
15. Do you collect anything,
or would you like to?
Art, and it's proving to
be expensive. I am Chairman of the Schools Patrons
at the Royal Academy; and
each visit seems to include a purchase!
16. What is your most
treasured possession?
Teasle, my lurcher. She
puts up with me and agrees with everything I say.
17. What was your most
recent luxury purchase?
A pair of Charles X console
tables in walnut with black granite tops.
18. What are you currently
dreaming of buying?
Two pairs of Santoni shoes
at Duffer of St George they are so comfortable.
19. Who do you tip to
watch over the next 10 years?
Reema Pachachi has closed
her business to take creative control at the De
Beers LVMH venture. I like
her style.
20. What do you predict
will be the biggest trend this century?
I fear that choice and variety
and individuality are being paired down by
brands run by accountants,
which leads to a smaller and less interesting selection.
A Question of Luxury
is kindly provided by Luxury
Briefing, which is the only business publication for the luxury
industry. For more information see www.luxury-briefing.com,
e-mail: publisher@luxury-briefing.com
or call +44-1-3333-60606 for as sample copy.