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Clothing: Fashion: The Grand French Haute Couture Houses:

The House of Pierre Cardin

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The House of Pierre Cardin (founded in 1950)


Cardin (born in 1922) and his futuristic visions were a style force in the 1960s and 1970s. In 1963, the designer dressed the Beatles in Cardin style. He is credited with inventing the stretch jersey and the unisex look. The style cognoscenti know him as a creator of women's and men's wear. At the age of 78, Pierre Cardin, the designer, shows no signs of stopping. He is an all round design genius who not only produces fashion, but also designs china, perfume, leather ware and - has created the musical 'Mannon' in Los Angeles. Pierre Cardin is the only designer in the world who has managed his own fashion house for over 50 years independently. He also became the first Western designer to have a fashion show in Japan. And in 1991, Pierre Cardin was again first to present a fashion show on the Red Square in Moscow.

Born in 1922 in Venice, Italy, Pierre Cardin was apprenticed to a tailor at the age of 14.  In 1945, after World War II, at the age of 20 Cardin started working for the couture house of Paquin making costumes


Pierre Cardin ©  Photo: Pierre Cardin Couture
for Jean Cocteau. Stints at eccentric Marcelle Chaumont, Elsa Schiaparelli and at the House of Dior in 1946 followed. In 1950, he opens his own couture house in the rue Richepanse in Paris and, in 1953, he presents his first Haute Couture Collection for women. In 1959, Pierre Cardin is the first couturier ever to stage a ready-to-wear show. He shocks the whole of Paris by showing his models in a Parisian department store. For this the Haute Couture Syndicate revokes his membership. It should be noted that these days, having a ready-to-wear collection is by no means something unusual for a couturier. The 'enfant terrible' (French for 'terrible child') of French fashion, Jean-Paul Gaultier, has been an assistant to Cardin in the past.
 

©  Pierre Cardin Couture 
Autumn-Winter  2001/2
©  Photo: Pierre Cardin Couture

©  Pierre Cardin Couture 
Autumn-Winter  2001/2
©  Photo: Pierre Cardin Couture

©  Pierre Cardin Couture 
Autumn-Winter  2001/2
©  Photo: Pierre Cardin Couture

Address: Pierre Cardin, 27 avenue de Marigny, 75008 Paris, France, E-Mail: info@pierrecardin.com, Website: www.pierrecardin.com (since 1994, Cardin has chosen not to present his couture models publicly, but only to a small group of private clients).

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