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Test
to Trust: Free testing of
your advertisement on Elegant-Lifestyle.com Contact:
Advertisement Sales, e-mail: adsales@elegant-lifestyle.co.uk There
are 6 ways to advertise your product or company on Elegant-Lifestyle.com: (1)
Advertisement Text Link (also improves Google ranking):
An Advertisement Text Link on the top of a sub-page of your choice on Elegant-Lifestyle.com
to your website is available for £ 25 (€ 38 / $ 50) for one
year per specified sub-page (MINIMUM ORDER: 2 sub-pages, i.e., £
50 (€ 76 / $ 100)), such as our categories (Accessories, Shoes, Watches,
etc.) or our Best 100 City Guides (Paris, London or Berlin). One year of
an Advertisement Text Link on the top of our start page is available for
£ 200 (€ 300 / $ 400).
(2) Advertorial Feature (also improves Google ranking): An Advertorial Feature about your company and your products (5 paragraphs of text about your company and up to 5 pictures of your choice (length: 310 dpi in .jpg)) published on Elegant-Lifestyle.com for the period of a year or longer is available at a price of £ 200 (€ 300 /$ 400) for the first year and £ 100 (€ 150 /$ 200) per year afterwards. There is no testing available for Advertorial Features. We can also link sub-pages of your website with keywords in the text of your Advertorial Feature in order to improve their ranking on Google. (3) Banners on all pages (468x60 dpi in .gif format) of Elegant-Lifestyle.com can be booked on a ROS (Run Of Site) basis at a rate of £ 3 (€ 4.50 / $ 6) CPM (per 1,000 page impressions): One month of banner advertisement costs £ 240 (€ 360 / $ 480) with 80,000 guaranteed banners displayed to around 40,000 visitors. Discounts start from 10% for three months (£ 2.70 CPM / £ 216 p. m.) to 17% for six months (£ 2.50 CPM / £ 200 p. m.), please ask for details. A banner design is available for £ 100 (€ 150 / $ 200). (4)
Buttons on selected pages (120x60
dpi in .gif format) of Elegant-Lifestyle.com can be booked for £
5 (€ 7.50 /$
10) CPM (per 1,000 page impressions)
on our start page or for a specified category, for example Accessories,
Shoes, Travel, Watches or our Best 100 City Guides (Paris, London or Berlin).
Please request our page impression statistics. For example, one button
on our start page with about 5,000 page views per month is £ 25 (€
37.50 / $ 50) per month or £ 300 (€ 450 / $ 600) pear
year. Elegant-Lifestyle can design your button for £ 100 (€
150 / $ 200).
(5)
Pop-ups, Superstitials or Interstitials
(internet commercials) can be booked at a medium size of (up to 300x400
dpi, e.g., a shrunk magazine page ad) for £ 15 (€ 22,5 / $ 30)
CPM (per 1,000 page impressions) on our start page (about £ 100 (€
150 / $ 200) per month at around 6,500 page impressions) or on a specified
category, such as our categories (Accessories, Shoes, Watches, etc.) or
our Best 100 City Guides (Paris, London or Berlin). Please request
our page impression statistics. Elegant-Lifestyle can design your pop-up
for £ 100 (€ 150 / $ 200).
(6)
Sponsorship: Elegant-Lifestyle.com
also offers Sponsorship beneath the top logo of Elegant-Lifestyle.com on
all web pages. Design can be tailored according to requirements.A
sponsorship contract with Elegant-Lifestyle.com for one full year costs
£ 1,200 (€ 1,800 /$
2,400). This means about 500,000
readers or contacts per year. A sponsorship deal guarantees exclusivity,
which means that competitors are not able to advertise on Elegant-Lifestyle.com
during the time period of your sponsorship.
Effectiveness
of Advertisement: To measure
the effectiveness of your advertisement on Elegant-Lifestyle.com, we would
need a certain code from you following your website name, so you can track
a) how many Elegant-Lifestyle readers click through your advertisement
on Elegant-Lifestyle.com to your website (click-throughs) and b) how many
of those Elegant-Lifestyle readers who have clicked though are actually
buying a product or request more information for a product on your website.
Elegant-Lifestyle.com’s average 1.2% banner click-through rate varies
between 0.7 – 2.2% per month, which, besides product awareness, translates
into an average of around 800 click-throughs per month. Advertising
material: The advertisement
material can be provided by you or your advertising agency. Alternatively,
Elegant-Lifestyle can design this for you for free if you book a banner
for at least one month. According to Elegant-Lifestyle’s experience, best
results to attract visitors to your website are achieved by special product
promotions that are advertised for on the banner, featuring a moving picture
on it for additional attraction. Advertising Material has to be supplied
one week before the start of the new month at the latest and are not published
on Elegant-Lifestyle.com before receipt of invoice payment unless the adverts
are for testing purposes. Content
Purchase: The content
of a Special Feature on the website of Elegant-Lifestyle.com can
be purchased at a rate of £ 0.10 (€ 0.15 /$
0.20) per word. This includes the
written permission to reproduce the content purchased copyrighted by Elegant-Lifestyle
Ltd. Background:
Elegant-Lifestyle.com is the leading up-market lifestyle portal and magazine
for luxury goods and top quality brands.Elegant-Lifestyle.com
not only establishes easy access to the official websites of established
quality and luxury brands, but also provides information about them in
permanent Special Features as well as in Best 100 City Guides.For
more information, please access our website http://www.elegant-lifestyle.com. Audience:
The Elegant-Lifestyle.com website attracts more than 40,000 contacts
(visitors or readers) each month, which means nearly 500,000 contacts per
year. All variables are independently measured by our website service
provider and numbers are available on request.
Our average ratio of
one visitor to two page views is comparatively low, because we are a quarterly
on-line magazine and portal, have no chat groups and do not split articles
over many pages. Being a high quality on-line magazine, Elegant-Lifestyle.com
attracts discerning readers who are interested in established quality brands
and luxury goods.Elegant-Lifestyle.com
mainly targets the UK and US market and, therefore, the vast majority
of our audience also originates from the UK and the US. Demographics:
According to our 2001 Reader Survey the profile of our audience
is mainly male with an average age of 37 and a high average household
income of US$ 164,000 p.a.. Gender: Male: 72%, Female: 28%; Age: 18-24:
11%, 25-34: 36%, 35-44: 28%, 45-54: 21%, 55-64: 4%; Household Income: US$50k+:
83%, $75k+: 60%, $100k+: 34%, $250k+: 17%;Occupation:
Professional/Manager: 70%, Self-employed: 13%. Marital Status: Single:
53%, Married: 47%; Education: College+: 96% Taxation: Whether
Advertisers are required to pay VAT (Value Added Tax or sales tax) on top
of our Advertisement Price List prices depends on their location: a)Advertisement
Clients from within the European Union
(this means EU countries such as the UK, Germany, France, Italy, Spain,
etc.) are required to pay VAT (Value Added Tax or sales tax) at the UK
standard rate of 17.5% on this Advertisement Price List prices. b) Advertisement
Clients outside the European Union
(USA, Canada, Switzerland, Japan, etc.) are NOT required to pay any VAT
(Value Added Tax or sales tax) on top of our Advertisement Price List prices. Renewal: Advertisement
Text Links and Advertorial Features are automatically renewed, if they
are not cancelled before the last day of the advertisement period. Payment Terms: Advertisements are invoiced by a .pdf invoice per e-mail and have to be paid before the beginning of the advertisement period, only annual contracts of more than £ 250 (€ 380 / $ 500) can be paid on a monthly standing order basis. The invoice can be paid by bank transfer, cheque or alternatively by credit card. |